<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01872nam0a2200397   4500</leader>
  <controlfield tag="001">RU\NLR\BIBL_A\011108267</controlfield>
  <controlfield tag="005">20260409073855.0</controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">978-5-00057-972-5</subfield>
    <subfield code="9">2500</subfield>
  </datafield>
  <datafield tag="021" ind1=" " ind2=" ">
    <subfield code="a">RU</subfield>
    <subfield code="b">2016-29249</subfield>
    <subfield code="9">1882</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(NLR Aleph) 011108267</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(NILC)RuMoRGB-008276052</subfield>
  </datafield>
  <datafield tag="090" ind1=" " ind2=" ">
    <subfield code="a">11459965</subfield>
    <subfield code="c">11459965</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">20160427d2016    k  y0rusy50      ca</subfield>
  </datafield>
  <datafield tag="101" ind1="1" ind2=" ">
    <subfield code="a">rus</subfield>
    <subfield code="c">eng</subfield>
  </datafield>
  <datafield tag="102" ind1=" " ind2=" ">
    <subfield code="a">RU</subfield>
  </datafield>
  <datafield tag="105" ind1=" " ind2=" ">
    <subfield code="a">y   z   000yy</subfield>
  </datafield>
  <datafield tag="200" ind1="1" ind2=" ">
    <subfield code="a">&#x41F;&#x441;&#x438;&#x445;&#x43E;&#x43B;&#x43E;&#x433;&#x438;&#x44F; &#x443;&#x431;&#x435;&#x436;&#x434;&#x435;&#x43D;&#x438;&#x44F;</subfield>
    <subfield code="e">50 &#x434;&#x43E;&#x43A;&#x430;&#x437;&#x430;&#x43D;&#x43D;&#x44B;&#x445; &#x441;&#x43F;&#x43E;&#x441;&#x43E;&#x431;&#x43E;&#x432; &#x431;&#x44B;&#x442;&#x44C; &#x443;&#x431;&#x435;&#x434;&#x438;&#x442;&#x435;&#x43B;&#x44C;&#x43D;&#x44B;&#x43C;</subfield>
    <subfield code="f">&#x41D;&#x43E;&#x430; &#x413;&#x43E;&#x43B;&#x44C;&#x434;&#x448;&#x442;&#x435;&#x439;&#x43D;, &#x421;&#x442;&#x438;&#x432; &#x41C;&#x430;&#x440;&#x442;&#x438;&#x43D; &#x438; &#x420;&#x43E;&#x431;&#x435;&#x440;&#x442; &#x427;&#x430;&#x43B;&#x434;&#x438;&#x43D;&#x438;</subfield>
    <subfield code="g">&#x43F;&#x435;&#x440;. &#x441; &#x430;&#x43D;&#x433;&#x43B;. &#x413;. &#x424;&#x435;&#x434;&#x43E;&#x442;&#x43E;&#x432;&#x43E;&#x439;</subfield>
  </datafield>
  <datafield tag="205" ind1=" " ind2=" ">
    <subfield code="a">3-&#x435; &#x438;&#x437;&#x434;.</subfield>
  </datafield>
  <datafield tag="210" ind1=" " ind2=" ">
    <subfield code="a">&#x41C;&#x43E;&#x441;&#x43A;&#x432;&#x430;</subfield>
    <subfield code="c">&#x41C;&#x430;&#x43D;&#x43D;, &#x418;&#x432;&#x430;&#x43D;&#x43E;&#x432; &#x438; &#x424;&#x435;&#x440;&#x431;&#x435;&#x440;</subfield>
    <subfield code="d">2016</subfield>
  </datafield>
  <datafield tag="215" ind1=" " ind2=" ">
    <subfield code="a">212, [2] &#x441;.</subfield>
    <subfield code="d">24</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">&#x417;&#x430;&#x433;&#x43B;. &#x438; &#x430;&#x432;&#x442;. &#x43E;&#x440;&#x438;&#x433;.: Yes!: 50 scientifically proven ways to be persuasive/ Noah J. Goldstein, Steve J. Martin a. Robert B. Cialdini</subfield>
  </datafield>
  <datafield tag="454" ind1=" " ind2="0">
    <subfield code="1">2001#$aYes!: 50 scientifically proven ways to be persuasive</subfield>
    <subfield code="1">700#1$aGoldstein$bN.J.$gNoah J</subfield>
    <subfield code="1">701#1$aMartin$bS.J.$gSteve J</subfield>
    <subfield code="1">701#1$aCialdini$bR.B.$f1945-$gRobert B</subfield>
    <subfield code="t">Yes!: 50 scientifically proven ways to be persuasive</subfield>
    <subfield code="a">Goldstein, Noah J</subfield>
  </datafield>
  <datafield tag="606" ind1=" " ind2=" ">
    <subfield code="a">&#x423;&#x431;&#x435;&#x436;&#x434;&#x435;&#x43D;&#x438;&#x435; (&#x43F;&#x441;&#x438;&#x445;&#x43E;&#x43B;.)</subfield>
    <subfield code="3">RU\NLR\AUTH\661270670</subfield>
    <subfield code="9">2101001</subfield>
  </datafield>
  <datafield tag="675" ind1=" " ind2=" ">
    <subfield code="a">159.9</subfield>
  </datafield>
  <datafield tag="686" ind1="1" ind2=" ">
    <subfield code="a">&#x42E;935.108</subfield>
  </datafield>
  <datafield tag="686" ind1="1" ind2=" ">
    <subfield code="a">&#x421;550.353</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2="1">
    <subfield code="7">ca</subfield>
    <subfield code="8">rus</subfield>
    <subfield code="a">&#x413;&#x43E;&#x43B;&#x44C;&#x434;&#x448;&#x442;&#x435;&#x439;&#x43D;</subfield>
    <subfield code="b">&#x41D;.</subfield>
    <subfield code="g">&#x41D;&#x43E;&#x439;</subfield>
    <subfield code="9">187457</subfield>
    <subfield code="3">RU\NLR\AUTH\770187508</subfield>
  </datafield>
  <datafield tag="701" ind1=" " ind2="1">
    <subfield code="7">ca</subfield>
    <subfield code="8">rus</subfield>
    <subfield code="a">&#x41C;&#x430;&#x440;&#x442;&#x438;&#x43D;</subfield>
    <subfield code="b">&#x421;.</subfield>
    <subfield code="c">&#x43F;&#x441;&#x438;&#x445;&#x43E;&#x43B;&#x43E;&#x433;</subfield>
    <subfield code="g">&#x421;&#x442;&#x438;&#x432;</subfield>
    <subfield code="9">204567</subfield>
    <subfield code="3">RU\NLR\AUTH\770204619</subfield>
  </datafield>
  <datafield tag="701" ind1=" " ind2="1">
    <subfield code="a">&#x427;&#x430;&#x43B;&#x434;&#x438;&#x43D;&#x438;</subfield>
    <subfield code="b">&#x420;. &#x411;.</subfield>
    <subfield code="f">1945-</subfield>
    <subfield code="g">&#x420;&#x43E;&#x431;&#x435;&#x440;&#x442; &#x411;.</subfield>
  </datafield>
  <datafield tag="801" ind1=" " ind2="0">
    <subfield code="a">RU</subfield>
    <subfield code="b">&#x420;&#x413;&#x411;</subfield>
    <subfield code="c">20160411</subfield>
    <subfield code="g">RCR</subfield>
  </datafield>
  <datafield tag="801" ind1=" " ind2="1">
    <subfield code="a">RU</subfield>
    <subfield code="b">&#x420;&#x413;&#x411;</subfield>
    <subfield code="c">20160411</subfield>
    <subfield code="2">rusmarc</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BOOK</subfield>
  </datafield>
  <datafield tag="980" ind1=" " ind2=" ">
    <subfield code="a">NBR</subfield>
  </datafield>
  <datafield tag="980" ind1=" " ind2=" ">
    <subfield code="a">NB</subfield>
  </datafield>
</record>
